There are many successful companies throughout the world that uses the internet in order to get the most success out of their marketing strategies.
Press release distribution and search engine optimization (SEO) are an extremely useful tool for ensuring that a companies announcements concerning a product, service, or even an idea is highly visible to thousands, and even millions of people.
Getting your product or service to the forefront of online media is very important in today’s dynamic digital world.
Many people what some of the most desired benefits for using search engine optimized releases.
Any sized business needs to create a buzz about their company for optimum success The Internet has grown in leaps and bounds and has become one the quickest mediums to do just that. With search engine optimized press releases, your company will receive increased web visibility and distributed across the globe in hours and minutes instead of days.
With the right online distribution package working for you, your business will have an increased chance of getting picked up by popular news mediums and search engines like Google, Yahoo, and MSN. Then the domino effect goes into gear which will increase the visibility of releases by newswires and displaying your news through many different channels.
The most effective marketing campaigns are those that have a considerable effect on increased brand recognition and help companies build credibility. A press release with SEO reinforces brand recognition and help companies build up a sense of trust from customers by showing them that what you have to offer matches their needs to a tee.
An increase in visibility to prospective customers means that there will also be an increase in traffic to the company or organizational website. Using online distribution of your company’s press releases and information is a win-win situation.
Many people think that social media will help them grow their businesses. They expect to make money by using Face book, Twitter, and LinkedIn as marketing tools.
Facebook’s 350 million users collectively spend more than 8 billion minutes on the site each day.
But the truth is that the vast majority of people is NOT making money with social media and is just wasting their time.
I have five action steps to commence making money on Face book, Twitter and LinkedIn and stop wasting time.
Follow these action steps to begin making money with your online business.
I discuss a great deal in relation to several locations to apply backlinks, but today I would like to return to the fundamental steps of backlinks and how to use them.
Let’s take a look at the code you will need to use to create a backlink to your website.
<a href=”http://www.yourwebsite.com”>Anchor Text</a>
A backlink consist of three components:
1. The html code at the beginning and end of your link: (<a href=”“”> </a>
2. The link: (URL = your web address)
3. The anchor text: (your keyword(s) )
The anchor text is what the reader will see inside your comment.
It’s the part that will be in blue text, underlined and clickable.
Let me break it down into simple steps.
Let’s use my website address for example.
http://DynastyWebMarketing.com and I have a webpage called “Internet Marketing Services”, which would make my webpage look like this:
http://dynastywebmarketing.com/internet-marketing-services
A backlink to my Internet Marketing Services page would look like this”
<a href=”http://dynastywebmarketing.com/internet-marketing-services”>Internet marketing</a>
Create a couple of backlinks to different pages or popular posts on your website. Now save these backlink codes to a text file on your desktop and call it “Website Backlinks”.
I want to point out that you should aim to different web pages or posts on your website instead of only your homepage of your website.
My daily SEO marketing includes commenting on 5 blogs per day related to my keywords.
You should comment on blogs related to your topics and then post your comments with your backlinks.
Then the search engine spiders follow your links
back to your web pages, they will then index each individual page
in the search engine listings.
When someone types in your anchor text (keyword) for example
“Internet Marketing” your site will show up in the search engine results.
For article marketing, we welcome the death of article directories and the rise of document sharing sites. Document sharing sites allow you to upload your articles as PDFs, Word documents and/or slide presentations. The reasons why I use document sharing sites instead of article directory sites are:
My top 5 document sharing sites are:
Bonus Tips
Every so often, Google takes awhile to index our websites. But yet, there are very highly page rank sites that Google just loves to death because they are indexed in as little as a couple of hours. I have a backlink building approach that I apply to each of the top 5 sites I place my backlinks.
Forums: For the purpose of creating backlinks, you don’t necessarily have to leave a comment; you can just copy your completed profile URL and start pinging and social bookmarking this URL. If you decide to leave a comment or join a discussion, please make the comment useful and don’t spam the forums because the forums are there to really help people learn more. I search for forums by my keyword phrases. This is a method that I use for searching for forums on Google:
If you are using Firefox, make sure you download SearchStatus – a firefox extension. It allows you to view the page rank of each forum. To be successful at getting rank higher, choose forums with page ranks 6 or better. Placing your url on the highly page rank forum’s profile page will get you on the 1st or 2nd page of Google in no time.
Document Sharing Sites – This is a great way to create backlinks in lightning speed. Google highly rank these sites and index them within hours if not minutes. You upload your blog posts or articles, which already contain links to document sharing sites like DocStoc and you are good to go. I will explain more on my upcoming article “The Death of Article Directories.” Make sure you sign up for my RSS feed so you won’t miss it.
Shareware and Freeware sites: These sites are another advantageous way to create backlinks. Google index these sites super fast. You can hire a programmer to create your own small program for you. The links on your program comes back to your website with your specified keywords. You can submit the program to over 1000 shareware sites using PadExpress or Promosoft – software submission programs.
Search for same niche blogs to comment. First I want to say, please don’t spam someone blog, that is the most annoying thing in the world to a blogger. Leave a useful comment if you use this method and provide a link at the bottom of your comment like a signature. The reason you should comment on the same niche blog is because your keywords are both similar and when someone searches Google and their blog post comes up, they are most likely to read the comments and Google will index and rank that page higher, therefore giving you more link juice if it Is a “dofollow” blog. If it is a “nofollow” blog then Google won’t index your link because the blog owner is letting Google know not to follow any links on the comment page.
Squidoo – This high page rank site is designed for people to create a web page called a lens to create useful information. The great thing about Squidoo is that you can create a new lens everyday on an article or blog post you have and it allows you to make money on the lens, while creating backlinks.
Always remember to do 2 important things after you place your link
Most people like to read fresh new articles. To ping your blog is to notify a number of services that keep track of weblogs and publish them. By pinging, you let the services know that your blog has been updated and hence, they crawl and index your site, publishing your blog contents. You can get pretty good traffic coming to your site once this is done.
There are many free pinging services to use, but I use pingoat.com as my service. If for some reason pingoat.com site is not available, then I use pingomatic.com. You can only use one pinging service since they all use the same services to ping your blog post. You don’t want to double ping your blog post. You can be penalized for by numerous search engines by not accepting any blog posts from your blog in the future.
Word Press already has a built-in pinging service. It can be a dilemma using their built-in pinging service because Word Press pings your blog every time you update a post or create a draft. What I suggest you do is sign into your admin panel. Under your setting tabs, click on writing settings. Under “Update Setting”, clear any links in the box. This way your blog won’t ping the search engine every time you simple update your blog. You don’t want to be penalized for just updating your blog or making a draft blog post. At this point, you have control of pinging your blog.
Once you publish your new blog post, you can head over to any pinging service and ping your new article. Remember, only ping your blog post once.
You can ping not only your blog post links, but you can also ping other sources you created, for example;
Make pinging your blog and other sources a daily routine once it’s published.
Our blog is designed to help small business owners market their business the least expensive way possible. Our team have spent a lot of time studying and buying material on getting tons of traffic. We have been able to figure out some of the best kept traffic techniques that gurus do not want to share with you. For free at least. We understand you want to start making money online, but your money is tight.
This why in 2010 our goals for our present and future readers are:
We also want your input. What is your biggest obstacle with making money online with your business?
Please respond back to us and we will post your answers. You never know, your question could help out another fellow online business owner in the future.
Dynasty Web Marketing family wants to wish your family a Merry Christmas.
This article is from Maki, a Philosophy student in Toronto, Canada.
One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or don’t want to pay, there’s an equally simple but free way to get traffic: ad swaps.
An advertisement swap or ad swap is simply an arrangement where you agree to put up someone else’s ad on your site or email newsletter in exchange for them doing the same.
The goal of an ad swap is mainly to get exposure for a specific purpose, such as selling products/services or improving awareness of your brand/site. This is different from a link exchange because you are not seeking to improve your search engine rank.
The link value doesn’t matter at all. What matters is getting visitors into your web site.

Image Credit: Erik K Veland
For an ad swap to be successful and fair, there are four pre-requisites to be fulfilled:
There is one more important factor and that’s networking. Webmasters and bloggers are often inundated with requests for link trades: they have a defensive barrier against requests from strangers. Unless your site has some reputation or authority in your niche, ad swaps usually need to be prefaced with an established relationship.
People are far more likely to do ad swaps after they become more comfortable with you, when they don’t see you as a leech but a potential benefit. So keep this in mind as well when you aim to fulfill the four other prerequisites.

Image Credit: andy frankwick
You may be familiar with the traffic exchange networks of the past (and present), places where webmasters can go sign up, submit their site and browse through each other’s websites in order to earn viewing credits that can be converted into pageviews for their own site.
It’s all about trading incentivized glances in a merry-go-round of self-interest. You look at my site, I look at your site. Everyone is happy. And it goes on ad nauseam.
Even though these pageview-trading rings are called traffic exchanges, they aren’t useful because you don’t get truly targeted and interested viewers, people who click through to your site because they were honestly compelled by curiosity or desire, not because they want more hits to their own website.
I bring up the topic of the old-school traffic exchanges to emphasize the importance of having a quality ad swap. One should carefully select ad partners because you need to maximize your returns with a limited inventory: you only have that much ad space to trade.
Your goal is to get the best quality visitors from your ad. To achieve that, you must try to only trade with websites that have a quality audience. Don’t do ad swaps just because someone asked you to, it could end up being a waste of time and ad space.
You probably know how to find quality ad partners already, as you should be familiar with your niche. If not, find them by doing a Google search for your site’s keywords.
If you can’t set up a good ad exchange because your site doesn’t get enough traffic, try again after you’ve developed a greater audience. Or you can negotiate with more popular sites by reducing the display length for your ad against their ad, although even that may not work.
All ad swaps can be measured with tracking links and analytics so both parties can compare how many hits they received with the clicks they sent out. If you’re doing an ad swap with a friend or prefer a looser agreement, you can forgo click data and stats altogether. The choice is up to you. Here are some ad swap formats you can use.
One guideline I follow is to never send traffic to my homepage or any page that is unoptimized. A custom landing page must be created for each ad swap. I can design it for the purpose of capturing leads (freebie + opt-in) or set it up so that it becomes a welcome page (’Hello, visitors from Site A!’) with a short introduction and deep links.
I also pay special attention to the ad banners used. Banners that reference your partner’s site name or brand tend to get better click throughs, although you should get permission first. Sometimes they do not want to appear as if they were endorsing your site, although they are already implicitly doing so by having your ad up.
While it’s a common email marketing practice amongst internet marketers, I don’t often read about ad swaps being recommended as a traffic strategy for bloggers or webmasters. There were a few ad trading networks around but none of them really caught on for some reason.
Perhaps it sounds archaic and boring compared to all the super cool social media viral marketing buzz building tactics being promoted right now by all the experts. Yes, ad swaps may sound dull but they still work if you know how to do them right. If you’ve got ad space you can’t sell, why not give it a shot? You have nothing to lose at all. ^_^
Dosh Dosh is a blog offering internet marketing and blogging tips, alongside social media strategies. Best consumed by bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.